Wednesday, March 30, 2011
What do I want my website to do?
When buying a car, you’d probably consider where you’ll drive it, who will be using it, and what features you’ll need. It’s a similar process for your website. Think about specifically why you want a website. Is it to sell your products online? Blog about your industry? Provide directions to your location? It’s important to identify your main goals so you can plan for them.
Who do I want to visit my website?
You’ll also want to think about your target audience. Who would you like to visit your website? What’s their age range? Technical experience? Educational level? Income bracket? The answers to these questions will shape how you design your site, what you want to say, and even how you present your products and services.
What should I name my website?
The default web address we provide is certainly serviceable, but it’s not very memorable. Picking a good domain name (web address) for your website is critical; it’s how your customers and the search engines find you. Make sure the domain name represents your business, blog, or personal site. It should be short, easy to remember, and tell people what to expect from your website. Also establish whether you want a .com, .biz, or .org (if you’re a non-profit) site.
Learn more about picking a domain name in our tutorial.
What do I want to say?
Spend a little time considering what you want to say. This will determine the number and types of pages you’ll create. Think beyond text—photos, videos, and animations/slideshows go a long way toward communicating exactly what you want. Don’t have good photos for your website? No problem. We’ve partnered with Fotolia to bring you over 8 million royalty-free images. And don’t forget to plan for how much time and effort it may take to keep your website content up-to-date.
What do I want it to look like?
Designing your website is the fun part. Bells and whistles are great, but don’t get too carried away. Keep it simple and easy for your customers. Yola’s easy-to-use Sitebuilder lets you customize your site to suit your needs. Start by selecting a design; we have over 100 professionally designed templates to choose from! You can then personalize your style by changing your background, font or banner.
How do people find me?
Publishing your website does not necessarily guarantee visits from prospective customers. Make sure your site is search engine optimized (SEO) and search engine friendly. This means you’ll want to spend some time thinking about keywords (words that accurately describe your business and your website) and ensure they’re included in your website copy and messaging.
How do I promote my website?
Once your website is live, it’s time to start promoting it. There are lots of ways you can do this, including Google AdWords, a “pay-per-click” advertising program. (Attention Yola Silver customers: You have $50 of free AdWords credits!) Social networking is also a great, inexpensive way to get the word out. If you’re on Facebook, Twitter, and LinkedIn, make sure to post links to your new website. You can also create a blog on your website, write interesting articles about your industry, then post links to them.
Check out this site more tips to promote your website.
If you haven’t launched your website yet, now’s the time! Follow these seven steps and your business website will be bringing in the customers before you know it.
Go to my site if you need some help: http://webclassesnm.com/
Wednesday, March 2, 2011
by Sandy Penny, http://webclassesnm.com
This is one of the most down to earth, easy to read blogs I’ve found in a long time with non-hyped sane information about how to make money blogging. I think you’ll like it, and I am currently creating my blogging empire, so it’s a hot topic for me.
I immediately signed up for updates. Inquiring minds always want to know how to make money. And they have two money blog books out too. Check the carousel below. Get some straight talk on the subject of blogging and making money. I’m new at it, and I have a big learning curve. Glad I found a good resource to help me.
Here are some good books you can get on Amazon on all forms of blogging: blogging for dollars, pink blog (for women), blogging for dummies, Huffington Post blogging recommendations. All good resources. Get on with making some money blogging.