Monday, December 15, 2008

Give It Away

by Sandy Penny,

People love getting something for free, and the Web has a strong tradition of offering freebies. When offering your products or services, offer something for free with a purchase, or offer something that will make you more valuable to a potential purchaser. These days, it's popular to offer a home recorded video or audio that gives tips or tricks to clients, and leaves them wanting more from you. If you're selling a book, offer a compelling downloadable sample of your stories and link it to the purchase site.

If you have a product, offer a small sample of another product with the purchase of your main offering. The more valuable you become to a buyer, the more likely they are to purchase your products or services. Once again, it is developing rapport and trust, and since you often don't know the clients who hit your site, giving them a taste of your work is often the best thing you can do. In my spiritual counseling business, I offer several free recorded meditations, check the samples on I also offer free articles on my spiritual blog, Musing with WritingMuse. On my HorseFly healing arts ButterFly section,

[Tip: always put a hot link to sites that you mention. It makes it easy for those who are interested to go there while they're thinking about it.]

For my writing, editing and marketing business, I offer this blog freely. Keep coming back, I'll give lots more tips and tricks as they come to me. And, better yet, on the right hand side of this blog, you can subscribe to get emails when something new is posted to remind you to check it out (email list not shared). If you need my personal assistance, contact me at My rates are great.

[Tip: This can be a mutually beneficial relationship, and when you create your blog, see if your blog host offers a subscription "widget" to add to your readership.]

Stay tuned for more of what I've learned in my 30 years in business, spiritual exploration, writing and marketing.

[Tip: By the way, if you have any great tips, post a comment on this site, and post your link to your info. If it's an appropriate tip, I'll approve it and share the connections. This is a good way to get your name around to potential clients using sites with similar but not the same products and services.]

Contact me if you need help with writing, editing, blogging, or marketing your small business.

[Tip: use color and font changes within your article to draw attention where you want it to go. it helps move the eye through the copy and keep the reader engaged to the bottom of the article.]


  1. The only bad thing about blogging is that it is so much ‘busy work’ – when you don’t have a lot of free time then you get to the point where you feel harried about keeping the blog going. I tried it once and gave up on it.

  2. My friend, Claire, helps with audio editing and production. If you have files you need help with, let me know and I'll connect you up with her. - Sandy Penny

  3. Responding to Dawn's comment about blogging being too time consuming. Most people try to put too much info into a post - as I often do myself. It's more effective to just write a quick tip and do it often to keep reminding people that you're offering your expertise. Thanks for posting.