Tuesday, April 10, 2012

Pre-Website Questions to Ask

In a Linked-In discussion about websites, Michael published this list of questions to ask yourself or a client before creating a site plan or proposal. Loved them, wanted to share them.
by Michael Parish
  • What are the key reasons for creating/revamping your website?
  • What goals do you have for the site?
  • What products/services do you offer?
  • What benefits do your customers gain from these?
  • Who is your target audience (or if applicable, audiences)?
  • What do you know about them (demograhics and psychographics)?
  • What methods of selling do you employ?
  • What other marketing material do you have available?
  • What web pages do you envisage on your site?
  • Are there other sites you'd like to link to? (And why?)
  • What other sites do you like (and why)? (Doesn't have to be in your industry)
  • What can you tell me about your brand, i.e. how do you want to be portrayed online/what tone of voice and style, etc?
  • Who are your main competitors and what are their web addresses?
  • Are you aware of the keywords or phrases favored by search engines?
  • What mandatory content do you require?
  • Is there anything else you'd like?

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