In a Linked-In discussion about websites, Michael published this list of questions to ask yourself or a client before creating a site plan or proposal. Loved them, wanted to share them.
by Michael Parish
by Michael Parish
- What are the key reasons for creating/revamping your website?
- What goals do you have for the site?
- What products/services do you offer?
- What benefits do your customers gain from these?
- Who is your target audience (or if applicable, audiences)?
- What do you know about them (demograhics and psychographics)?
- What methods of selling do you employ?
- What other marketing material do you have available?
- What web pages do you envisage on your site?
- Are there other sites you'd like to link to? (And why?)
- What other sites do you like (and why)? (Doesn't have to be in your industry)
- What can you tell me about your brand, i.e. how do you want to be portrayed online/what tone of voice and style, etc?
- Who are your main competitors and what are their web addresses?
- Are you aware of the keywords or phrases favored by search engines?
- What mandatory content do you require?
- Is there anything else you'd like?
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