Thursday, December 26, 2019

Fun Free Online Tools for your Website

Image result for writing images

FUN - FREE - WEBSITE TOOLS

BY SANDY PENNY


I haven't posted on this blog for a long time, but I thought I'd share some fun tools I've found online for those who don't use sophisticated tools like Photoshop.

If you want to layer two images to create something new and cool, click the link below, and you can upload two images and see what happens when you overlay them. You can choose how light or dark you want the 2nd image on top of the first one to be. It's fun to experiment and easy to figure out. I often create two banners the same size using Paint, and then overlay them, but I have used different size images and gotten fantastic surprising results that turned out better than I expected. Some samples of banners I've created:

Image 1

Image 2

Composite of the two


Composite Christmas Banner for FaceBook Page


Different Size Images Created a Spectacular Peace Banner


What's that Color?

If you have an image and want to replicate the color on other elements of your website, like a banner or headings, you can find the actual color by going to the link below and uploading the image. Click on the part of the image you want to match, and the color number will show up so you can choose that for fonts, other images or backgrounds. I love it and use it all the time. It gives your site a unified look and feel.


Since I don't have a lot of expensive tools but want to create professional looks, I use Paint all the time. Every PC has it. I use it for cropping, for enlarging or making smaller, creating an exact size, adding text to images, making memes like the ones below. On my HoustonSpirituality.com magazine and blog, I use a square to link to all the articles, so I make those squares with various images and words using Paint. I make inspirational memes as well, and I combine images with text using Paint. It's versatile, everyone has it, and it's easy to use. I understand it's about to change somehow, but I haven't seen the new features yet. You can't center or flush right on text, so you kind of have to do that manually. Hope they give us that feature in the new version.


Also, for some great free images to use on your site, I've discovered https://unsplash.com/. I love free, and no attribution required, although I try to attribute as often as possible. The photographers deserve that recognition.

So. go and try these fun tools and share some creations with me. I like to see what others are doing with the info I provide. Thanks and Happy 2020 and a New Millenium!

If you're intersted in metaphysical, mystical, spiritual topics, check out my magazine: HoustonSpirituality.com. You'll see lots of examples of how I used these free tools.

And if you need a small business website or proofreading, check out:



Friday, June 8, 2018

Writing for Electronic Books by Sandy Penny


Writing for
Electronic Books

by Sandy Penny,
Fresh Eyes Proofing



I read and review many books on my Kindle, and I often use my read-aloud feature. Once you get used to the sound of electronic speak, it's great to have, and it saves these old eyes. There are some things I've noticed that make the experience less enjoyable though.

If you use page numbers in your file, the auto reader may read out the page numbers in the middle of sentences. Pages vary with the size of the device screen. Kindle files note character counts for finding things.

If you use certain large fonts for chapter headings, it can cause the reading to stop, and you have to manually restart the reading. That's annoying, especially if you read in bed. Just use standard fonts like Times or Ariel with larger headings, using document formatting so all headings will be the same size. If you don't use a standardized format, the file may not keep your settings for headings, and you'll have issues in the final file.

If you use cute art swirls or tiny pictures between chapters, that will also cause the reading to stop, and it gets really annoying to keep starting and stopping the Kindle reader.

If you type in all caps, it will sometimes read it letter by letter and not word for word. It's better to use bold or italics and larger so it reads correctly.

Be sure to follow the free directions provided by Amazon or other electronic options so the file will work properly on the device, especially if you use photos in the book.

Fresh Eyes Proofing - Every author needs fresh eyes.Abbreviations: When you use St. for Saint or Street, it will read street, so it's better to spell out abbreviations for proper electronic reading. Unusual spellings for characters may not be read correctly as well.

If you use Amazon, be sure you save a copy of the .mobi file once it is formatted, in case you want to share the file with a reader/reviewer so they can use their device for the reading. PDFs and Docs are just not as easy to use. Even though Amazon does not encourage this practice, well-known readers/reviewers can still post reviews that are recognized on Amazon.

If a reader/reviewer shares that there are errors in the file, pay attention, go through the file, and correct them. Don't expect the reader to provide you with a list of the errors. Editors/proofreaders charge for that service, and you can't expect readers to do that work for free. If a reader does offer that list of errors, fix them and let the reader know you fixed them, and request they change their review, if that was a factor. Also, show your appreciation by offering a free book to the reader if you have additional titles. That will encourage them to share more with you and to review more of your books. It's a good way to develop a relationship with your readers who love your stories, and readers will often share their reviews on Facebook, Twitter, Pinterest or other social media sites, and possibly with their book club friends. It's just great marketing.

Whatever happens with reviewers, don't get discouraged. I often don't like violent books and give them a low rating, but my low rating lets readers who like violent books know this is something they may like. So, a low rating is not necessarily a bad thing for an author.

Write On - My Friends.

~Sandy Penny

I love my Kindle Unlimited. I get to read so many great books for one low price. 
Try it for free and see whether you like it ...

Saturday, June 10, 2017

The Soul of a Page by Adam Rich

The Soul of a Page by Adam Rich

Musing of a Writer ...

Does a piece of paper possess a soul?

Does a lonely sheet wait longingly to be touched?

Does an unopened notebook feel an emptiness that it can't find a way to fill its own pages?

Do reams lay about in an attempt to define themselves, seeking the knowledge of what they are to become?

And are the pages actually blank, or do they possess a destiny from the moment of their creation, perhaps even before that?

Would paper that becomes a poem have become a poem in the hands of another?

Would a tablet be filled with drawings no matter at the point of whose instrument it lay?

And could it be that the pulp itself contains a part of the soul of the tree from whence it came?

And so, do drawings, and poems and stories grow on trees?

If leaves could talk, would they whisper fantastic tales into the wind?
If branches reached to the earth, would they draw majestic works upon the ground?

Perhaps if you look and listen closely enough, they do ...

Comment by Sandy Penny: 

And do the stories of those buried in the earth absorb into the trees through the roots?
And the faces we see in the grain of wood, are they actually those whose stories have been absorbed?
And so then, does the paper made from these trees carry that vibration to the writer who sits with the blank page?

Saturday, June 21, 2014

Fresh Eyes for Authors


"Avid readers notice mistakes, and it affects whether they want to finish your book, review it or buy another one in the future. 


Fresh Eyes For Authors by Sandy Penny


I read dozens of books a month for my Sweet Mystery Books blog, to review and help promote independently published authors. Unfortunately for those authors, I find so many errors in some of the books that, unless the rest of the novel just blows me away, I don't review them. However, I do let the author know that the poor proofing distracted me from the story. A careful final proofing of a manuscript can save authors the embarrassment of publishing those mistakes and sometimes the additional cost of fixing them after publishing. This is especially true for print books.

Typos, wrong words, missing words, and misspelled words pop out of books like a jack-in-the-box. I hate it when something I write has errors, and just as it happens to others, it happens to me. Every author starts to lose focus after repeatedly going through the same material. You start to see what you know should be there, instead of what is actually there. And, once an author makes a few edits, the likelihood that words are missing, tenses no longer match, or something has been repeated is almost inevitable. That's why I now offer final proofing of novels, to be YOUR fresh eyes just before publishing.

Even if you have an editor and several early readers, you still need fresh eyes at the end of the project. Every writer needs an excellent proofreader. When I was writing for the corporate world, we had designated proofreaders that read every draft after changes were made. We rotated the readers so that no one became jaded.

If you want to successfully market your self-published novel, it needs to be as perfect as possible. There is too much competition for readers to bother with unprofessional books.
Avid readers notice mistakes, and it affects whether they want to finish your book, review it or buy another one in the future.

All those decisions affect your bottom line and acceptance as a professional. Reviews that say, "I quit reading because there were too many mistakes, and I had to keep rereading to figure out what the author really meant," can mean death to your novel. This is particularly important if you plan to write a series of books. The first book will set the tone and expectations of readers. It's like a first date; you want to make the best possible impression, or there may not be a second date.

And, if I really like your work, after proofing it, I have lots of avenues to help promote it, and I do that as a matter of course. My Sweet Mystery Books blog was launched because I was helping an author promote her novel, and many mystery book marketing sites would not accept self-published novels for promotion. I felt I could help her and other indie authors, while building a little book-selling business as an Amazon affiliate. I still only review what I already like. My reviews are not for sale.

I've met some wonderful authors, and I try to encourage anyone who has had the tenacity to complete a novel. I do not post bad reviews unless I think readers really need a warning. I know how difficult writing is, so it is never my intention to trash an author.
Writing is my life. If your writing needs to persuade, inspire, create curiosity or ignite action, every word is important.

If you'd like to know more about my services, go to http://writingmuse.com/fresh-eyes-proofing.php





Tuesday, March 11, 2014

All Platforms Need Consideration



Mobile Wreaks Havoc on Marketing Sites . by Sandy Penny . http://writingmuse.com
Wow, this whole mobile web surfing craze has surpassed everyone's expectations. Even the mobile developers have fallen behind on offering solutions to problems that are arising from the shift to tablets and smarter all the time phones. 

I got a Kindle Fire for Christmas, and I love it, being an avid reader, and I can web surf on it too, so I decided to take a look at my sites and see how they looked on it. Much to my shock and dismay, I found that none of my audio players and slide shows showed up.

I am an Amazon Affiliate, and I use Amazon widgets all the time to offer collections of books and other items on my sites. They have great scrolling slide shows, carousels that rotate and all kinds of eye-catching fun ways to share their products with potential customers. Guess what, none of those work on mobile. So, now hundreds of hours I spent creating them, selecting the books, etc. cannot be seen by the vast numbers of mobile phone users. Eeeek.

The problem was that Flash was used for all the slide shows and moving items, and Flash is not mobile friendly. In other words, it does not work. When you have a slide show on your site, and look at it from a mobile device, it's just a big white gap.

I searched the web to see if I could find an alternative that does work on mobile, and there really is not one at this time. We all know that Flash support has been discontinued now. Now users are pushing the technology as much as techies are pushing us to learn new things. So, back to the problems at hand. Here are some of my workarounds until new technology arrives.

Amazon product links:
Amazon now offers an image only link to products, and a bit of html code placed on the page shows a scroll-over drop down telling you it's an Amazon link and details of the product. However, the touch screen technology does not allow that to work on mobile either, but you can use the photos with their auto links. They work and look great. For the carousels and slide shows I wanted to keep, I just moved them to the bottom of the page, and above them put links back to the author's list of books. That way, mobile viewers won't know anything is missing because they won't see a blank space in an odd location, and they can view the same content by clicking the link. And, just so you know, those Amazon linked items will not show up on search engines, so you need to include a little bit of text identifying the item in order for it to be searchable.

YouTube Videos:
If your site offers YouTube videos, and you used a widget to link to that video (like on blogger), it won't show up on mobile. You can go to YouTube and click share below the video, there is a choice for embed code. Choose the size of the video you want to display (smaller is better for mobile browsing), copy the code and paste it into an html box on your site or blog. Then your video will show up on mobile and PCs.

Audio Players:
Many audio players offered on blogs and websites will not work on mobile. There is code that will fix the problem, but it has some glitches, and is complicated, so I won't share it. Yola's help desk gave me some code, and I chose everything correctly, and the audio works fine on mobile now, but the Firefox Browser now drops it out and just shows a white box, and Google auto plays the audio when you hit the page, even though the code is set not to auto play. If you have several audio files on one page, they all start playing at once, it's not a good thing. So, for now, I recommend you just put a note saying that the audio files are not yet available for mobile. Or, you can upload your audio files to I-tunes or similar.


It's a lot of work to make these changes, but if you want to offer full access to the millions of mobile users, it's really a must. And, if you just wait for a while, these glitches and bugs will get solved, but who knows how long that will take.

Don't be discouraged. This gives us a bigger market to sell to. Keep writing and marketing, and if you have any specific questions, drop me a note from http://writingmuse.com






Yola offers automatic translation for mobile devices and great easy to use sitebuilder tools:






Tuesday, May 7, 2013

Blogging Tips from My Marketing Perspective


by Sandy Penny
(30 years of corporate marketing with a specialty in company communications/newsletters/blogs.)



Business Blog - Home Office - Sandy Penny


This is for business blogs:

1. Don’t beat around the bush and write a long intro to your post. Your readers came based on the title subject, get right to the heart of that information. Engage the reader immediately or they’re likely to close the window. Short attention spans and time crunches rule. If you tell a short life story, make sure it directly applies to the subject. Save those cute personal items for your personal blog.

2. Use the fewest words to say the most. Long, meandering sentences won’t hold the multi-tasking minds of today’s business reader.

3. Choose subjects that are important to you so that your passion and knowledge will shine through and set you apart from the competition.

4. Do use interesting visuals, photos, drawings, etc. Unless your blog is about pets, don’t post your pet’s pics. Unless your blog is about fashion, don’t post over-the-top photos of yourself. Keep it businesslike, in keeping with your particular business.

5. Always respond to those who comment on your blog, unless they are spammers, then just delete them and block them. Responding may open a dialogue with a new client, and it shows you care about your readers’ opinions.

6. Check your grammar and spelling and your facts. You readers will respect you more and come to rely on your correctness.

That’s it for now . short, sweet and to the point.

Click the book cover below to go to the Amazon info and book buying page.
Social Media Fundamentals




Yola offers automatic translation for mobile devices and great easy to use sitebuilder tools:



Monday, September 10, 2012

Create a Great Blog




Create a Great Blog . by Sandy Penny and others

I saw this great blog post today by Rachelle Gardener, 13 Simple Tips for a Better Blog

Focus first on improving the content of your blog rather than any fancy strategies for increasing traffic. The better your content, the more your blog readership will naturally grow.
Make sure every post contains a single main idea. It can be supported by related ideas, but do not ramble. One idea.
Keep your posts brief. As little as 300 words can make a good blog post. Try not to go over 500 words, occasionally 600 but don’t do longer posts too often.

Those were Rachelle's first 3 tips. For more, go to her blog, but first, read on for my 8 top tips to create a great blog. 
 
Decide why you're writing the blog first.
Are you just sharing? Do you want to monetize it and make some money?
Are you trying to get out important information?
Are you building your name and reputation in the marketplace?
The answers to these questions will change the approach to the content and change the layout you choose for your blog. 

Target your audience carefully. If you write for too broad an audience, it will water down your appeal and do little to establish you as an expert.

Only choose a subject you will want to continue to write about for a long time. If your subject is too narrow, broaden it a bit to allow you to explore more facets. 

Write several posts at one time and divide them into small chunks you can publish as a series. A series will bring readers back to the blog more often if it's a popular subject. And you get to write when you're feeling it, and if you're not, just grab something you wrote previously and post it to keep the flow going. 

When possible, tie your subject to a current event that people are searching already. Just be sure that the content is relevant to the current event, or it will just make the reader frustrated. 

Monetize your site for your own benefit. Become an Amazon (or other site) affiliate and post links to products that you truly like and recommend and share them with your community of readers who are likely to enjoy some of the same things and will appreciate your recommendations. If readers can rely on you to only share good products and services, they will look to you for future advice. Build that trust. Don't waste this opportunity for semi-passive income.  

Share your blog on Facebook and link it to your Twitter account, so every time you post on your FB account, it auto posts to Twitter. You get double the publicity for half the effort.  

Make sure your blog is smart phone friendly. This is the wave of the future, and now is the right time to ride that wave. Blogger offers a variety of templates that are flexible for the user, depending on how they're looking at the site. Websites need to consider this now as well.


... To be continued another day. Thanks for reading. Later, my friends.

Visit my other sites:

Sandy Penny is a senior marketing writer with more than 30 years experience in Fortune 500 companies. She now devotes her time to helping small heart-centered businesses launch online and market their products and services on the web. She teaches Yola sitebuilder to non-techie business owners.



 


Sunday, July 29, 2012

6 Great Indie Book Marketing Tips

Indie Book Marketing Tips

by Sandy Penny, writer, editor, intuitive marketing consultant

As I've been working with a self-published book author to market her book, I've been learning a lot about indie marketing.

1. You may be snubbed by the bookstores who only want name brand authors/publishers.

If this happens, you'll have to get creative and find other places to start your book signing tour. Is there something in your book that relates to a product, a location or a shop or restaurant? If so, contact that establishment and schedule a book signing event that will help their business as well as yours.

With Dawn Ireland's mystery novel, Hot Chocolate, I started with chocolate shops in the area where the book takes place. And, I contact the event's managers for the bookstores in the neighborhood where the story takes place. In every instance, I looked for why someone would be interested in the book and approached from that direction.

2. While looking around on the Internet for mystery book sites and membership groups, I found that many of them were excluding self-published authors as well. What's up with that? Don't they know the wave of the future is self-publishing? Don't they see the opportunity to affiliate with online marketers and get paid for the book sales?

When I recognized that a void existed in indie mystery book marketing sites, I created one. I built a site, monetized it with Amazon links, and enlisted authors, readers and bloggers from linked-in, Twitter and Facebook to provide me with recommendations for books they love, books they've written and mystery blogs they write. This cut down the time it would take me to find them all. It also allowed me to fulfill one of my missions, to help other authors get published while building a platform for my future work. It also gave me new resources with whom to share Dawn's book. You should at least have a blog for your book that shares insider info on the book, or just snippets from the book and links back to the sales page. People love the backstory.

3. Set up talks at local venues. Again, find organizations that might have something to do with something in your book. If your hero belongs to the country club, schedule a talk/book signing at the country club. If your hero is a teacher, speak at the local teacher's organization. Step back from your book and look at it from a marketing viewpoint. Who would be interested in the subject you've written about? Then, go in that direction. It does not have to be a traditional book signing. Go for something interesting that will draw more people. In the instance of Hot Chocolate, what could be more fun than an evening of chocolate and murder?

4. Find festivals and seminars that are good companions for your book's subject matter. Get a booth, or volunteer as a speaker on a subject related to the book or the research you did or something that fits their criteria. Then, you can sell/sign books after the talk while you discuss subjects you're already interested in.

5. Make up beautiful bookmarks with your book buying link or book blog link and distribute them to local bookstores, especially those that are heavily selling your genre. Even if your book is not in their store, they won't be able to resist a beautiful bookmark. Instruct them to give one to every purchaser. That way, those who already bought your genre books will see your book link. You can buy cheap ones through Vistaprint online. Or print and cut your own if you're so inclined. There are so many beautiful royalty free images online these days.

6. For digital readers: if you have people who do most of their reading on a digital devices, offer to send them a signed card that is imprinted with the book cover and personally signed by you when they download the book. This sets up a more personal connection with your readers and increases the chance of their purchasing your subsequent work. Everybody likes to feel like they know a celebrity.

OK, that's enough for now. Keep writing, keep publishing and keep sending me your new mystery book links, your favorite mystery recommendations, and your favorite mystery blogs:


http://sweetmysterybooks.blogspot.com



Click the book cover to get your FREE copy from Amazon. 
It's a big help to those who want to self-publish.




Tuesday, April 10, 2012

Pre-Website Questions to Ask




In a Linked-In discussion about websites, Michael published this list of questions to ask yourself or a client before creating a site plan or proposal. Loved them, wanted to share them.
by Michael Parish
  • What are the key reasons for creating/revamping your website?
  • What goals do you have for the site?
  • What products/services do you offer?
  • What benefits do your customers gain from these?
  • Who is your target audience (or if applicable, audiences)?
  • What do you know about them (demograhics and psychographics)?
  • What methods of selling do you employ?
  • What other marketing material do you have available?
  • What web pages do you envisage on your site?
  • Are there other sites you'd like to link to? (And why?)
  • What other sites do you like (and why)? (Doesn't have to be in your industry)
  • What can you tell me about your brand, i.e. how do you want to be portrayed online/what tone of voice and style, etc?
  • Who are your main competitors and what are their web addresses?
  • Are you aware of the keywords or phrases favored by search engines?
  • What mandatory content do you require?
  • Is there anything else you'd like?



Click the Book Cover for Your Free Copy of Building Your Book for Kindle:







Yola offers automatic translation for mobile devices and great easy to use sitebuilder tools:



Monday, April 9, 2012

Getting Started as a Freelancer


by Sandy Penny . http://sandypenny.com . http://simplewebclasses.com . http://sitesandwrites.com

I have belonged to several writing groups on Linked-in and found them to be good places to network, learn from other writers, and hone my skills.

Recently, a new freelancer asked how to get started in freelancing. There were a lot of good answers, and here are mine.

Read a lot of the writing that is being done in the market you're interested in working with, so you get a feel for the tone they want.

Apply online for some contract work with a good resume that accents your knowledge, skills and abilities. Create a portfolio of writing, even if you have to write it for yourself to show your skills and style. Check the LinkedIn job postings.

Especially in the technical field, there is a tendency to want industry experience and knowledge more than writing experience, but you do have to be a good writer, have good grammar, and be able to proof your work.

Create a nice clean, easy-to-navigate website with a domain name and content and keywords that are searchable by your target clientele. 

Blog all the time and find new sites to post your work, especially industry publications.

Center yourself in what you really want to do and visualize it happening.

Combine all these practices, and there's a lot of work out there to be found. It should be a writer's market right now with all the ever-changing content required for the web, so accept that it can really happen and act as if it already has.

Onward and upward.

(I've been a freelancer since 1993, and I haven't starved to death yet.) Once you get a gig, give them more than they expect, and they'll come back and recommend you.

Wednesday, February 1, 2012

Blogging Your Heart Centered Business to Success




It has long been known in the marketing community that keeping in touch with current and potential clients is the path to future and multiple sales to loyal customers who appreciate the time, effort and thought you give them.

I began blogging before it was even called blogging. I have offered an email and online newsletter since I built my first online business. That business helped companies target, concept, create, write, template and maintain customer, vendor and employee newsletters (formerly Penny Pincher Newsletters). So, I have the experience that will help you use your blog to build a better business that will generate more sales.

Blogging Tools: I recommend using Blogger.com (a Google-owned site) for your blog because it's free, offers many sophisticated business-building tools, you can monetize it, and it's easy to learn. I'm a big fan of easy and free. They also upgrade regularly to keep up with changes that users request, and they're not likely to disappear anytime soon. That can be a problem with web/blog companies.

Serving Your Clients: In this age of information overwhelm, customers want to be able to rely on trusted vendors to keep them abreast of industry changes, innovations, inventions, new products and services and interesting news that targets their needs. You can do this for your clients with a blog or online newsletter.

Commitment: The thing about a blog is that it takes a commitment, once you launch it, to continue providing information on a regular basis. If you fall down on that commitment, you will waste the time investment you made when you built it because it will be like starting all over again. People get in the habit of receiving information to which they have subscribed, and if it doesn't come for a while, they quit paying attention to it. Attention spans are short on the web, and readers are fickle. It might also land in their spam folder. Be sure you're ready to commit.

Frequency: It's better to provide a small amount of information on a more frequent basis than to provide a lot of information on a less frequent basis. You'll keep your name in front of your clients, and online readers like instant gratification. They don't want to have to search through a bunch of extraneous material to find what they signed up for. The popular trend right now is to make readers wade through multiple sales pitches before giving them what they want. I personally feel that's a bad idea, and in the long run, people will tire of that strategy and choose vendors who provide easy to navigate sites with readily available professional information on their topics of interest.

Focus: Your client will be viewing your website or blog with the question, "What's in it for me?" foremost in their mind, so you should always anticipate, ask and answer questions for them. What's in it for my client? What void can I fill? What question can I answer? How can I make my client's life easier? What benefit does my client get from using me? Why should my client spend time reading the information I'm posting?

Write your blog and website from this perspective and you'll inspire clients to stay on your site longer and come back more often when they have a question you may be able to answer. And, ask for feedback and suggestions, and then use that information to improve your blog or website. You client will feel heard and appreciated.

The biggest challenge on the internet is to distinguish yourself from the world wide herd and identify yourself as someone who truly wants to meet a client's needs by sharing your strengths, products and services. You're a valuable expert to those who know less than you. Be the little red schoolhouse and teach them what you know as you stay ahead of the curve and continue to be the one they look to for help in navigating this gigantic, confusing marketplace. They'll thank you with their business and dollars.

Until next time: keep talking, dialogue builds community.


Oh, and by the way, is there any subject you'd particularly like me to discuss, any questions you'd like answered about online business, website building, blogging or marketing? I'd love to hear from you.

Thanks.

Click the link below for a Social Media Instruction Book on Amazon:

Sandy Penny on the Web:

http://writingmuse.com

Friday, April 8, 2011

I am Not a Techie - Websites for Everyday People

Hi, I'm Sandy Penny. First, let me say, I am not a techie. I'm just a writer who loves to write and share my writing, and I love free and easy tools. It's time to get paid for what you love to do. I know that's my goal, and the easier it is to create an online business, the more likely I am to do it.

The Internet economy is growing every day while many other economies are not. As a proponent of people helping each other, I'm trying to help those who are even less technical than I am build their own websites and launch them, either for free or at a very low price so they can get their ideas out of their heads and into the marketplace.

I also want to help free people from having to pay for site updates. The more autonomous you are with your online website, business, or blogs, the easier it is to respond to changes in the economy, in your business model, and what you are evolving and presenting about yourself.

There is nothing I can teach you that you can't find on the web, but I've spent three years studying and working with Yola sites and have learned tips, tricks and workarounds for most of the issues you'll come across. I can greatly speed up your process.

Having spent 20 years as a graphic designer and 20 years as a corporate marketing writer, I can also help you make decisions about your layout, content, navigation and writing for search engines.

So, jump on board my web train. It's on a fast track and a fun track. I can work with you on the phone, on skype or in person if you're in the Albuquerque, NM area. Every Saturday I have a 3-hour support group at the Monzano Mesa Rec. Ctr. It's only $20 for 3 hours of professional instruction/coaching.

 
Sandy Penny offered this support group from October 2010 to October 2012. She has helped many people build low-priced websites to promote their heart-centered businesses, write their content, learn to use Yola sitebuilder, Facebook, Twitter, Paint, PicMonkey (a free photo editor), Google Ad Sense (monetize your site and make money), Amazon affiliates and other affiliate networks. Want to start a blog? If you're lost in the maze of online business jargon, let Sandy help you sort it out. Beginner to Intermediate students. Very small groups offer personal attention. Private tutoring and assistance hours are now available.







Yola offers automatic translation for mobile devices and great easy to use sitebuilder tools:


Wednesday, March 30, 2011

Seven Things to Keep in Mind When Building a Website

Posted on Facebook by Yola on Monday, March 28, 2011 at 12:06pm.Congratulations on taking the big first step toward getting your business website online! By signing up with Yola, you’re on your way to creating a professional website for your business. If you’ve suddenly realized you don’t have everything you need to get your website live, don’t panic. Here are a few simple things you can do to help get your website in great shape and ready to launch.

What do I want my website to do?
When buying a car, you’d probably consider where you’ll drive it, who will be using it, and what features you’ll need. It’s a similar process for your website. Think about specifically why you want a website. Is it to sell your products online? Blog about your industry? Provide directions to your location? It’s important to identify your main goals so you can plan for them.


Who do I want to visit my website?
You’ll also want to think about your target audience. Who would you like to visit your website? What’s their age range? Technical experience? Educational level? Income bracket? The answers to these questions will shape how you design your site, what you want to say, and even how you present your products and services.

What should I name my website?
The default web address we provide is certainly serviceable, but it’s not very memorable. Picking a good domain name (web address) for your website is critical; it’s how your customers and the search engines find you. Make sure the domain name represents your business, blog, or personal site. It should be short, easy to remember, and tell people what to expect from your website. Also establish whether you want a .com, .biz, or .org (if you’re a non-profit) site.

Learn more about picking a domain name in our tutorial.

What do I want to say?
Spend a little time considering what you want to say. This will determine the number and types of pages you’ll create. Think beyond text—photos, videos, and animations/slideshows go a long way toward communicating exactly what you want. Don’t have good photos for your website? No problem. We’ve partnered with Fotolia to bring you over 8 million royalty-free images. And don’t forget to plan for how much time and effort it may take to keep your website content up-to-date.

What do I want it to look like?
Designing your website is the fun part. Bells and whistles are great, but don’t get too carried away. Keep it simple and easy for your customers. Yola’s easy-to-use Sitebuilder lets you customize your site to suit your needs. Start by selecting a design; we have over 100 professionally designed templates to choose from! You can then personalize your style by changing your background, font or banner.

How do people find me?
Publishing your website does not necessarily guarantee visits from prospective customers. Make sure your site is search engine optimized (SEO) and search engine friendly. This means you’ll want to spend some time thinking about keywords (words that accurately describe your business and your website) and ensure they’re included in your website copy and messaging.

How do I promote my website?
Once your website is live, it’s time to start promoting it. There are lots of ways you can do this, including Google AdWords, a “pay-per-click” advertising program. (Attention Yola Silver customers: You have $50 of free AdWords credits!) Social networking is also a great, inexpensive way to get the word out. If you’re on Facebook, Twitter, and LinkedIn, make sure to post links to your new website. You can also create a blog on your website, write interesting articles about your industry, then post links to them.

Check out this site more tips to promote your website.

If you haven’t launched your website yet, now’s the time! Follow these seven steps and your business website will be bringing in the customers before you know it.


Go to my site if you need some help:  http://webclassesnm.com/









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Wednesday, March 2, 2011

Make Money Blogging

by Sandy Penny, http://webclassesnm.com

This is one of the most down to earth, easy to read blogs I’ve found in a long time with non-hyped sane information about how to make money blogging. I think you’ll like it, and I am currently creating my blogging empire, so it’s a hot topic for me.

Pro-blogger logo

http://www.problogger.net/make-money-blogging/

I immediately signed up for updates. Inquiring minds always want to know how to make money. And they have two money blog books out too. Check the carousel below. Get some straight talk on the subject of blogging and making money. I’m new at it, and I have a big learning curve. Glad I found a good resource to help me.

Here are some good books you can get on Amazon on all forms of blogging: blogging for dollars, pink blog (for women), blogging for dummies, Huffington Post blogging recommendations. All good resources. Get on with making some money blogging.

Wednesday, September 29, 2010

More on Building Your Free Website

So, I’ve been working on my new website now for a while. After years of being unavailable, my sandypenny.com domain name became available. I jumped on it as I had wanted it for so long. Having already set up my Yola.com site for WritingMuse.com, I had mastered the tools pretty well, except they gave us a bunch of great new tools, like a blind contact form and easy to use mp3 media player. Lots of new stuff.

During this process, my friend Claire at LightedPaths.org wanted to switch to a Yola site too because she did not want to pay and wait for her web master to make every little tweak she needed. And, she wanted to be able to upload more audio to her radio archives. So, while helping her create a new free website, I began to refine the process into a logical format.

Meanwhile, I moved to the Albuquerque area and started thinking about what I could offer the community here. The idea to help people learn to build their own free websites came to me. So, I put together a class agenda, sent out some emails through new friends’ lists, and began my first “Build Your Own Free Website” Class. I offered the class to spiritual and alternative healing entrepreneurs, so there is a nice mix of compatible people.

I’ve done the first two classes now, and it’s going well, although there have been a few glitches in the process. It’s a learning experience, after all. Here’s a list of things I teach my students that may help you organize your website and get launched into the world market.

SignUp and Basics
•Buy a domain name.
•Create Free Yola account.
•Choose a template.
•Add basic template pages (Welcome, About Us, etc.)
•Explore Widgets, Properties and Yola help center.
•Create a Customized Banner, if needed using Paint.
•Identify content and navigation strategies.
•Learn to Use Text Boxes and Photo boxes.
•Paste content into Notepad for ease of formatting.
•Don't type directly into the sitebuilder. You could lose it before saving.
•Upload photos and files to File Manager.
•Add photos and text boxes to various pages.
•Save and Preview Pages, adjust as needed.

Search Engine Optimization
•Define your target market.
•Write Window Titles.
•Identify list of keywords or search words.
•Write a short two sentence page description for each page for search engines using your key words.
•Learn where to post the window titles, key words and page descriptions for

Refine Site
•Refine Your Design & Content, Standardize colors and font sizes.
•Explore Other Yola Sitebuilder Tools
•Links: add Page Links, File Links, Photo Links.
•Add a Blind Contact Form to your Contact Us Page to avoid email address being added to spider crawler spammer lists.
•Add New Pages and Photos.
•Rearrange your navigation bar if pages are not in order.
•Add specialty widgets to site (like audio player, html code, maps, etc., as needed for your site.)
•Edit Photos in free program: PicNik (linked to Yola photo boxes)
•Add PayPal Ecommerce, if needed (catalog, single product, donation.)
•Add "Buy Now" buttons where needed.
•Set up a Free Stat Counter that counts your visitors to the site and tracks where they come from, popular pages, lots of info. Post stat counter code in html box.

Finalization & Review
•Launch (publish) the website.
•You will have to redirect your domain to Yola if you did not buy your domain from Yola. (See Yola help.) Yola’s domains are too expensive for me. 
•Review the launched site on various browsers settings and refine as needed.
•Search Engine Optimization: Create Google Webmaster free account. Get your Google Webmaster Code and put it in properties to Scan Pages for Search Engine recognition. Yola offers a tutorial to walk you through the steps.

If that all seems too complicated, Contact Sandy to help you privately or to register for a class. For more info, check out WebClassesNM.com.

Feel free to send me some questions or post them in comments, and I’ll help if I can.

webclassesnm-banner

Tuesday, August 24, 2010

How to Help Out a Writer Friend

We all have friends who are writers of one kind or another these days. In fact, I am one of those, but this is not me asking for help yet, but I’ll remind you of these hints when my books is ready this spring.

  1. Buy the book as soon as it is released if you can afford it. Early numbers encourage publishers and other readers. Don’t ask for free copies because they are not free to the author.
  2. Personally recommend your friend’s book to your friends, family and everyone you know. Proudly claim the author as your friend but mention how great the book is too.
  3. Send out an email to your friends and post on Facebook or Twitter (or whatever social networking site you are on) a link to the Buy Now or Information page for the book.
  4. Ask your writer friend what to post on Twitter or Facebook, if you don’t know what to say that will help the most. They may have a marketing strategy with premade tweets that you can just copy and paste. Do this several times with different tweets because no one sees every tweet you do.
  5. Schedule a house party or private or public book signing with people you think will be interested in buying the book. If you have a business where that would be appropriate, let your business sponsor a book signing, you get dual publicity. If the author is open, make it an interview the author and book signing. 
  6. For books that may companion well with your business, buy up copies and give them away with a stamp on the front or back cover that says, “This book is a gift from ________ because you are a valued customer.” Again, dual publicity.
  7. If you have a blog, write a short post about the book and add a link to a purchase site.
  8. If you belong to a Meetup Group, and the book would fit well into the group, ask if the author can speak to your group and offer the books for sale. If you don’t, find a new group that you can offer the book/author to. But first check with your friend about scheduling.

I tried not to duplicate any tips in Eileen Flanagan’s blog post, so for 10 more tips on how to help your writer friends, click below: 

If you Love a Writer by Eileen Flanagan

Tuesday, July 27, 2010

Can Psychic Skills Improve Your Business?

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By Sandy Penny, http://sandypenny.com

The first time I used my psychic skills in a business setting I was 24 and working as Secretary to the Dean at the Christ Church Cathedral in Houston, Texas. I had just finished reading “Think and Grow Rich,” by Napoleon Hill, and I was eager to try out the techniques he gave for creating what you want in life. I felt it would be as life changing for me as reading “The Power of Positive Thinking,” when I was 10 years old. At the same time, I was very concerned for my friend T who was out of work, depressed and looking for something new in her life. I knew I wanted a business, but I did not know what kind or how my skills would be most useful. So, I outlined my program to attract a business idea.

My first affirmation that I repeated many times before I went to bed was, “I attract to me and recognize an opportunity to create a business that uses all my skills, and supports me in doing what I love.” I wrote it down, put it on my mirror and read it while I brushed my teeth. I put it on my fridge and read it every time I opened the door. I put it on my visor in my car, and read it when I drove. At the same time, one of my activities before going to sleep was to send out good energy for family and friends. So, I affirmed that T would find work that she loved that would excite her and bring her more joy in her life. I repeated this every night for a couple of weeks. One night I dreamed that I had a new business. I didn’t see what it was, but I felt very strongly that my program had reached my subconscious mind, and was now feeding back the program to my conscious mind. I was excited by that, and it has since become a way of knowing when my program is working

Two weeks after I began my program, I was at work one day hosting the Lunchtime in the Garden program that I created to help the Cathedral draw more people to the church. A man I knew from my community theater group, where I had also met T, came into the courtyard. I didn’t really know him very well, but when he saw me, he made a beeline over to where I was. He began pacing back and forth as if something were bothering him. I said, “Are you OK?” “Well,” he scratched his head as he continued, “I don’t exactly know how to begin this conversation.” “OK,” I said, having no idea what was up with him, “I’ve found it’s best just to jump in.” “Well, all right then,” he said hesitantly. “I had a dream last night about a new business. I saw myself creating a business using local acting talent and musicians, and writing and marketing targeted scripts and stage productions to businesses. I can’t for the life of me figure out why. I’m a lawyer, and I have no desire for a new business, hell, I can’t even write. But when I saw you, a feeling came over me that I was supposed to tell you about it. I don’t know why, it just was kind of overwhelming.” “Hmmm,” I said, “That’s really interesting. I've been sending out vibes to attract a new business idea.” “Well, you can have this one if you want it," he said, "Maybe I can get it off my mind if you take it.” “OK, I’ll think it over. Thanks. I really appreciate it.”

Stunned by the odd conversation and its relationship to my program, I wondered if someone could just walk up to you and give you an answer with no knowledge of the question beforehand. What a concept. I was game to explore the idea though, and that’s a key, being willing to take the next step when you recognize a synchronicity. A couple of nights later, I visited T and told her about this strange meeting. She said, “I’ve often tried to think of a way to better use local talent.” Then she looked at me wide eyed and exclaimed, “Oh wow, you could write the scripts, and I could manage the productions. We could do this together. And, I’ve even got the name for it, “PenniWell Productions, a combination of our last names. I had not seen her so excited in a long time. It hit me that Houston being the oil and gas capital of the world, everyone would recognize PenniWell as associated with the oil and gas publishing company. We wouldn’t have to say we were connected, there would just be a subliminal name recognition.

So, we began, and it was amazing how we could get access to top level executives with just a phone call. They all seemed to think they had heard of us. Soon, we had clients, and I wrote my first play, “The Toys’ First Christmas,” for the opening of Greenspoint Mall. It was the mall’s first Christmas, and this was a 15-minute puppet show that could be performed in during the Christmas season to draw more shoppers. It was fun, and it was a hit. I even made the puppets. We went on to create roasts for company executives, awards ceremonies for sales groups and scripts for trade show models. After a while, we both felt it was time to move on, and I began managing a secretarial service.

After five years managing the service, I was bored and ready for a change. I had also gotten very immersed in metaphysical studies and wanted to do something that incorporated more of that lifestyle into my daily life, and my inner entrepreneur was begging to be set free. So, it was time to write a new program. Once again, I didn’t know what kind of business to start, so here’s how the program went: “I am creating a business that uses all the skills I like to use, my graphic design background, my writing, my spirituality, that serves the greater good and supports me and my son with enough money to live our comfortable lifestyle.”

At the time, that included a car note, car insurance, daycare, health insurance, a house note, all the utilities required to support a home, and of course, food, clothing and entertainment for me and my son. Also, I wanted to start my business before the end of the year, and I had no money to invest. It was September when I wrote the program. My programming techniques had evolved through further studies, and instead of just repeating and repeating, I visualized having this business in a meditative state. One day I heard in meditation, “You are the daughter of the Rising Sun and this shall be your symbol.” I asked what that meant, and heard, “You’ll know when to use it.”

Around Thanksgiving, I was doing readings at a psychic fair, having now recognized my psychic abilities and developed them through the Chapel of Prayer with Eleanor Button and many others. Attendance was down, and it seemed that everyone was complaining that now that the “Common Ground” metaphysical events calendar was no longer being published, there was nowhere to advertise events and classes. Attendees at the fair were saying they missed knowing what was going on. Twenty people must have come up to me and repeated the same thing.

Suddenly, a light bulb went on over my head, and it was like hitting the jackpot on a slot machine, ding, ding, ding, ding. A simple thought formed in my head, “I could do that.” And then, “Wow, I could do that.” I spoke with Eleanor Button about it, and she was very excited and encouraging. But, I had never started a newspaper, and I didn’t know quite where to begin. Obviously, a newspaper would let me use my graphic design skills, my writing, my sales experience, everything on my list, but would it support me?

Eleanor had an old copy of “Common Ground,” and I took it home with me. I was inspired to call their phone number to see who answered and just talk to them about starting something new. I reached Catherine Shugert. She was their answering service, and owner of Pilgrim’s Path Bookstore. She said, “Come over and meet me, and let’s see what we can do.” Obviously, she also needed a place to advertise her bookstore. It turned out that she had the entire client list and was the person who called clients for advertising. She gave me the list and said she’d love to be my answering service. She became that and much more to me, one of my longest term spiritual teachers and a lifetime friend.

After browsing through a stack of old “Common Grounds,” it became apparent that I would need to add some articles to expand interest, and because I wanted to write them. This could provide me the opportunity to meet every spiritual teacher in Houston and get to know what they were offering. It became my fast track to spiritual growth. Then I realized that obviously the “Common Ground” was not meeting its community’s needs if it went out of business while clients were begging for a place to advertise. How could I find out what they wanted that they were not getting? I wrote a few articles and borrowed some ads from the old paper and made up a dummy of what I planned to offer. I knew the name had to be “The Rising Sun” from my earlier meditation.

I then got the brilliant idea to call every advertiser and invite them to a party to discuss creating a new community newspaper to serve them better. About 50 people came to the party, and by the end of the gathering, I had sold enough ads in this non-existent newspaper to pay for printing the first issue. With checks in hand, my no investment criteria had been met. I also had a notebook full of ideas for future issues. The day after I published my first issue, my boss at the secretarial service fired me. She said it was a conflict of interest. Now the newspaper had to support me ... and it did.

The theme throughout this part of my life was trusting the intuitive information enough to take steps in the direction of what I wanted as ideas surfaced. That built my foundation on leaps of faith based on my intuition. I now use that same skill to help others do what they want to do in their lives.

Whether it’s business or personal, the process is the same. Your life is an integrated experience, and your business should support you in a way that is in harmony with your overall life goals.